Thriving as a Women-Owned & Operated Business Since 2020

Since 2020, Verdant Lyfe has proudly stood as a women-owned and operated business — rooted in passion, resilience, and a belief in building something meaningful from the ground up. Launching at the start of a new decade, amid unprecedented global challenges, required courage. But as history shows us, women entrepreneurs have always found ways to rise, rebuild, and redefine the business landscape.

Today, we celebrate not only Verdant Lyfe’s journey, but the broader importance of women entrepreneurs in shaping the future of business.

The Rise of Women Entrepreneurs

Women are starting businesses at record rates. Across industries — from wellness and sustainability to technology and finance — women are building companies that reflect innovation, empathy, and community-driven leadership.

Research consistently shows that women-owned businesses:

• Create millions of jobs worldwide

• Generate trillions in revenue annually

• Reinvest a higher percentage of earnings back into their communities

• Prioritize inclusive workplace cultures

Yet, despite this growth, women entrepreneurs continue to face systemic barriers — including unequal access to funding, pay disparities, and representation gaps in leadership roles.

A Reminder: Women’s Rights in the Workplace Are Still Evolving

While progress has been made, equality in the workforce is still a work in progress. Consider a few important milestones:

• In 1920, women in the U.S. secured the right to vote with the passage of the 19th Amendment.

• The Equal Pay Act of 1963 sought to eliminate wage disparity based on sex.

• The Pregnancy Discrimination Act of 1978 prohibited discrimination based on pregnancy.

• It wasn’t until 1988 that women could obtain business loans in the U.S. without a male co-signer in many financial institutions.

Even today:

• Women, on average, continue to earn less than men for comparable work.

• Women receive a significantly smaller percentage of venture capital funding than their male counterparts.

• Women of color face even greater funding and wage gaps.

These facts remind us that while women entrepreneurs are thriving, the fight for full equality continues.

Why Women-Owned Businesses Matter More Than Ever

Women-owned businesses bring unique strengths to the marketplace:

1. Community-Centered Leadership

Women entrepreneurs often build businesses with purpose at the forefront — focusing on sustainability, ethical practices, and long-term impact.

2. Resilient Innovation

Launching a business requires determination. Women founders frequently navigate added challenges, building adaptability and problem-solving into the DNA of their companies.

3. Representation for Future Generations

Every successful woman-owned business creates visibility for young girls and aspiring entrepreneurs. It sends a powerful message: leadership has no gender.

Verdant Lyfe’s Commitment Since 2020

Since its founding in 2020, Verdant Lyfe has embraced the responsibility and privilege of being women-led. That means:

• Making decisions rooted in integrity

• Prioritizing relationships and community

• Creating opportunities for other women

• Standing firmly in our values

Being women-owned isn’t just a label — it’s part of the company’s foundation. It reflects resilience in uncertain times and a commitment to growth that uplifts others along the way.

The Ongoing Call to Action

Supporting women entrepreneurs isn’t just good for women — it’s good for the economy, innovation, and society as a whole.

You can help by:

• Choosing to buy from women-owned businesses

• Mentoring and investing in female founders

• Advocating for equal pay and workplace equity

• Amplifying women’s voices in leadership

When women succeed in business, communities thrive.

Moving Forward, Together

Verdant Lyfe’s journey since 2020 is part of a much larger story — one of progress, perseverance, and possibility. While we celebrate how far women have come, we also acknowledge the work that remains.

Equality isn’t automatic. It’s built — decision by decision, opportunity by opportunity, business by business.

Here’s to continuing that work.
Here’s to women entrepreneurs.
And here’s to building a future where opportunity truly belongs to everyone. 🌿